I've come close to being paralysed in supermarkets due to the overwhelming amount of choice on offer. Some people have full blown anxiety attacks. This is a well known phenomenon - increasing amounts of choice are not necessarily a good thing.

"Unconstrained freedom leads to paralysis and becomes a kind of self-defeating tyranny. It is self-determination within significant constraints--within rules of some sort--that leads
to well-being, to optimal functioning" - from 'Self Determination - The Tyranny of Freedom'


Clearly freedom as opposed to oppression is something to be valued, and you might find the 'optimal functioning' a little dubious, but the evidence is growing that too much choice can be bad for you. One research paper titled, 'When Choice is Demotivating' described how being given a much restricted choice (in that case, 6 types of jam rather than over 20) made people more satisfied.

So what would a life be like where you could do absolutely anything you wanted, totally free of any kind of constraint - constraints of appearance, geography, physics, relationships. What would you do today?    more »